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6620 POSTS

  1. 2009/07/17 Am back! by Kevin
  2. 2008/09/17 It's Time for Brands to Embrace Text Messaging by Kevin
  3. 2008/09/17 Attack Ads Prove GOP Needs 'Education' in Straight Talk by Kevin
  4. 2008/09/17 TBWA Wins Visa's $600 Million Global Account by Kevin
  5. 2008/09/17 Changes in Beer Industry Have Wholesalers on Edge by Kevin
  6. 2008/09/17 Troubled Financial Cos. Must Talk to American Public to Quell Fears by Kevin
  7. 2008/09/17 How Wall Street's Black Sunday Will Affect Ad Spending by Kevin
  8. 2008/09/17 Painting a Picture of Purple Voters by Kevin
  9. 2008/09/17 Toyota Game Play Takes Best of Show by Kevin (2)
  10. 2008/09/17 Your Data With Destiny by Kevin
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Am back!


Just got back from a horribly long absence. Over the year I've been writing for several places and haven't had the time to update my blog. And since now twitter is just crazy, I haven't had the time to even say anything here! But things change. I'll be back!

Posted by Kevin

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It's Time for Brands to Embrace Text Messaging

I want this post to inspire you about the power of text messaging as a way to reach your urban audience.

I have the fortunate position of sitting on the Leadership Council of the Cellular Telephone Industry of America. This past week in San Francisco the semi-annual CTIA conference took place, with the main theme focused on Wireless IT & Entertainment. Unfortunately, I was unable to attend for the first time in three years. It was hard for me to sleep thinking about all the new gadgets, data and trends that would be discussed at this year's gathering, but the one area that I was most interested to explore was data use and how that could be applied to marketers and advertisers.

While some CMOs and agency chiefs say they are looking for ways to tie into the newest urban culture and trends, they are either missing or significantly discounting the device that represents the extension of people's individualism and personality: the mobile phone.

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Attack Ads Prove GOP Needs 'Education' in Straight Talk

Two spots from the McCain camp and one from the Republican National Committee represent the worst in presidential politics: lies, distortions and Rovian distractions of the most despicable kind.

Of course, the Obama campaign also plays fast and loose with the truth, because politicians lie, and in a close contest, they lie even more. (Examples: harping on McCain's long-since-revised assertion of a healthy economy, and the constant, out-of-context characterization of McCain's "100-year war" prediction for Iraq, which he never made.)

The Democrats are no paragons of virtue, but for at least the past 25 years, the Republicans have been qualitatively and quantitatively far worse, using race baiting (Willie Horton; Jesse Helms vs. Harvey Gantt; Bob Corker, via the Republican National Committee, vs. Harold Ford); wedge politics (gay marriage and "partial-birth abortion"); and personal smears (Swift Boat Veterans for Truth in 2004 and, in the 2000 primaries, rumormongering about McCain himself and his nonexistent black love child).

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Posted by Kevin

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TBWA Wins Visa's $600 Million Global Account

NEW YORK (AdAge.com) -- Visa today said it has awarded global creative and strategic marketing duties on its $600 million account to Omnicom Group's TBWA Worldwide, following a holding-company pitch for the business.

TBWA, whose Playa del Rey, Calif., office is currently Visa's lead U.S. creative agency, prevailed against roster shops on the account: sibling BBDO Worldwide, which previously had the business for years; WPP Group's Grey Worldwide, which handles work in Europe; and Publicis Groupe's Leo Burnett Worldwide, which does work in Canada.

TBWA will be backed by additional holding-company resources in areas such as digital, direct and promotions when the agency consolidation takes effect Jan. 1, 2009.

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Changes in Beer Industry Have Wholesalers on Edge

SAN FRANCISCO (AdAge.com) -- The beer industry, gathered here for its annual wholesaler convention, seems to be in dire need of the relaxing properties of its product.

Since last fall's gathering of the National Beer Wholesalers Association, Anheuser-Busch, the largest U.S. brewer, agreed to sell itself to Belgium-based InBev and the No. 2 and No. 3 players in the U.S. beer business, SABMiller and Coors Brewing Co., agreed to combine forces, two seismic changes that have evidently put the entire industry on edge.

"Not since prohibition was ended 75 years ago has our industry seen so much change," distributor Dan Henry told convention-goers this morning from a stage designed to look like an upscale bar.

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Troubled Financial Cos. Must Talk to American Public to Quell Fears

NEW YORK (AdAge.com) -- News of Lehman Bros. filing for bankruptcy and Bank of America buying Merrill Lynch rocked the stock market today and dominated the news cycle for the past three days. But the simple fact is that many Americans probably couldn't tell you just what exactly it is that either of these troubled and storied financial institutions do or what this all means for their investments. But the news scares them regardless.

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How Wall Street's Black Sunday Will Affect Ad Spending

NEW YORK (AdAge.com) -- The news that three well-known firms -- Lehman Bros., Merrill Lynch and American International Group -- are either ceasing to be, being purchased or facing concerns about raising capital rocked Wall Street but so far has had surprisingly few repercussions on Madison Avenue. In fact, advertising-industry analysts are predicting little short-term fallout -- though the longer-term effects on consumer confidence could be a lot more serious

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Painting a Picture of Purple Voters

NEW YORK (AdAge.com) -- In the coming weeks, ever-elusive swing-state voters will be endlessly discussed by pundits, news anchors and the candidates' camps. They will attract millions of dollars in campaign ads, as well as one-on-one attention from the candidates. So just who are the voters who will ostensibly choose the next U.S. president? Turns out they're not as middle-of-the-road as you might think.

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Toyota Game Play Takes Best of Show

This year, fresh thinking and technology triumphed as the judges' Best of Show debate came down to three attention-grabbing pieces of work. During a televised soccer tournament, Toyota ran videos along the bottom of the screen that appeared to be part of the game but featured participants such as the lineman distracted by a Toyota billboard on the field. The campaign, tagged "Is that the Lineman?" was the eventual Best of Show winner.

"['Lineman'] opens new territory for creativity in our market that has been so focused on 30-second TV spots," says Sergio Alcocer, one of this year's judges and president-chief creative officer of LatinWorks.

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Your Data With Destiny

For the past three-plus years, I've been railing on and on about a post-advertising age, one in which mass marketing will not depend solely, or even much, on mass media. Pretend, for argument's sake, that I haven't entirely lost my mind. Without assaulting you with the latest network-TV-audience figures or rubbing your nose in the horrifying implosion of the newspaper industry, I ask you to give me the benefit of the doubt. Assume that, in the near future, connections between marketers and consumers will not be principally forged via display advertising but will be otherwise cultivated online. Assume that technology will offer more and more highly refined means for the marketer to learn about the consumer and the consumer to enjoy a real benefit in exchange -- search and widgets being exhibits A and B.

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